The Importance of Cannabis Pre-Roll Marketing
Welcome to the Pre-Roll Marketing Matrix. A series of articles on how to better market your cannabis pre-rolls.
It’s easy to hyper-fixate on operational efficiency – lowering production costs and automating production lines for better profit margins.
However, operational efficiency and automation are just one part of the equation. Product quality is also part of that.
And there’s more. Pre-roll brands also have to communicate that product quality and differentiate themselves through strategic marketing comms.
It’s tricky with all those marketing restrictions, yet how else will people discover your product?
Why Marketing is Crucial for Pre-Rolls
The pre-roll market is growing fast, and consumers are demanding differentiation.
They care about things like infused pre-rolls, glass, ceramic or wood tips, freshness, taste, flavor, and experience.
Listing your products on third-party apps like Weedmaps is a popular option that will only get you so far, and you’re less likely to move the needle on customer loyalty.
The question is how will you connect and build trust with your target audience? What do they want to hear from you? What will catch their attention? What will they ignore?
Maybe your focus is B2B, where you’re co-packing pre-rolls for other brands.
Or if you’re B2C – which consumer segments will you focus on and why?
What strategic choices will you make here to drive demand for your pre-roll business?
Connection to Automation and ROI
One of the scariest things about investing in pre-roll automation – even with a proven machine that does everything you need it to – is the risk of your product demand dropping.
If that machine is just sitting there, you’re losing money on your investment.
You want to avoid downtime – tech or demand-related – if this investment is going to work out and effectively help scale your business.
1) You can minimize tech-related downtime by aligning with a partner that has a proven track record and offers 24/7 tech support.
2) Meanwhile, to minimize or avoid demand-related downtime, you’ve got to get hot on your marketing strategy, which is what the Pre-Roll Marketing Matrix series is all about.
Scaling Supply Means Scaling Demand
If you’re going to scale your pre-roll manufacturing through automation, don’t forget to scale the demand for your pre-rolls as well.
Of course, all this starts with a reliable automation partner, which is where Hefestus comes into play.
Want to learn more? Check out Hefestus brochure today.
