The Dirty Secret About Pre-Roll Defects and Customer Loyalty

Welcome to the Hefestus Pre-Roll Playbook — A series of articles on how to get the most out of your pre-roll manufacturing capabilities and strategies.

Defective pre-rolls are like a slap in the face.

They’re an affront to manufacturing integrity, consumer expectations, and human decency.

And it actually happens a lot.

According to a LinkedIn poll, 44 percent of cannabis consumers experience frequent issues with the way a pre-roll was manufactured.

That’s insane.

If your pre-roll doesn’t smoke right, it defeats the whole purpose. Not a good vibe where customer loyalty is concerned.

In previous Pre-Roll Playbook entries we talked about optimized smokability and providing a consistent, quality experience. Both critical factors in pre-roll manufacturing.

But don’t lose your ‘why’ here.

Consumer trust integrates into all this as one of the most strategic choices you can make.

Why Consumer Trust Is a Strategic Choice

As a pre-roll brand, you’ve got a lot of competitors aside from other pre-roll brands.

You’re also competing against other cannabis products, black and grey markets, as well as substitutes in completely different categories from conventional OTC products, alcohol, and cigarettes.

No matter how stiff the competition, your pre-roll brand can only grow at the speed of trust:

• Repeat Business – You’ve got to earn it.
• Word of Mouth – What will people tell their friends about your brand, if anything?
• Brand Reputation – You only get one first impression.

From the Consumer’s Mouth:

“After a couple of bad experiences, I stopped buying from them and told my friends to steer clear. They had cool packaging, but their pre-rolls are a total hassle.” – said Mike, 31, who consumes 3-4 pre-rolls per day and has almost 237k social media followers.

The Financial Rewards of Customer Loyalty

According to studies, you’re likely to spend 5x acquiring a new customer versus retaining one.

This is the difference between surviving and thriving as a business.

In other words, keeping your customers happy – and never taking that happiness for granted – is the competitive edge you need to reverse-engineer:

• High quality pre-rolls
• Consistent experience
• Always available

Fortunately, Hefestus has already done the engineering for you through 10+ years of cannabis pre-roll automation R&D.

Discover the sophisticated ease of Hefestus automation!